Direct Jewelry Outlet has been serving customers in the Northern Virginia, Maryland and Washington, D.C. areas since 1992. A small, independent family-owned jeweler located in the center of Falls Church, Virginia, it buys directly from manufacturers, eliminating a hefty layer of wholesale markup. This allows the company to pass on this savings to its customers, offering the highest quality jewelry at the best prices. Direct Jewelry Outlet carries a wide variety of high quality beautiful diamonds in all shapes and sizes. Gemstones to include: Burmese rubies, Colombian and Brazilian emeralds, Ceylon sapphires and Tanzanite, a wide variety of cultured pearls to include: Akoya pearls from Japan, Mabe, South Sea and Tahitian pearls, and freshwater pearls. DJO also offers wedding bands in 14kt,18kt in yellow and white gold, palladium and platinum. Earrings, bracelets, chains, rings, pins, brooches, lockets, both pre-manufactured and custom made. DJO also offers Citizen watches, including the popular light-powered Eco-Drive models. Despite it’s name, Direct Jewelry Outlet is not a high-volume discounter of low-end jewelry or a “factory outlet store.” Its name comes from the close and direct relationship it has with its manufacturers, a relationship that benefits its customers in quality and price. At its showroom in downtown Falls Church, customers will find:Direct Jewelry Outlet, Showroom

  • First quality diamonds; the store sells no “off cut” gems
  • High quality gemstones; no lab-created gems
  • Creative and affordable gold and platinum settings
  • A staff that is passionate about educating customers
  • Non-commissioned sales representatives
  • Resident goldsmith; on-site repairs
  • A reputation for excellent customer service and integrity
  • Satisfied customers who come back again and again

See How We Shine

Direct Jewelry Outlet serves the following areas: Falls Church, Tyson’s Corner, Annandale, McLean, Fairfax, Arlington, Springfield, Great Falls, Vienna, Northern Virginia, Washington D.C. and Maryland. There’s a lot that goes into the purchase of a treasured piece of jewelry. Come in today and see what makes Direct Jewelry Outlet the gold standard in independent jewelry stores.